Developing Pricing Strategies
Pricing in Digital Era
The
amount
of
money charged for a product or service, or the sum of the values that consumers
exchange for the benefits of having or using the product or service.
Buyers
can :
•Get instant price comparisons for
thousands of vendors
•Check prices at POP
•Name the price and have it met
(Priceline.com)
Sellers
can:
•Monitor customer behavior and
tailor offers to individuals
•Give certain customers access to
special prices
Changing Pricing Environment
Pricing has changed due to
increased technology
Concept of creating a sharing economy.
Bartering
Renting:
Concept of creating a sharing economy.
Bartering
Renting:
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