Developing Pricing Strategies




Pricing in Digital Era

The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.
Buyers can :
•Get instant price comparisons for thousands of vendors
•Check prices at POP
•Name the price and have it met (Priceline.com)
Sellers can:
•Monitor customer behavior and tailor offers to individuals
•Give certain customers access to special prices



Changing Pricing Environment


Pricing has changed due to increased technology
Concept of creating a sharing economy.
Bartering
Renting: 
Location: Dubai - United Arab Emirates

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