Developing Pricing Strategies




Pricing in Digital Era

The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.
Buyers can :
Get instant price comparisons for thousands of vendors
Check prices at POP
Name the price and have it met (Priceline.com)
Sellers can:
Monitor customer behavior and tailor offers to individuals
Give certain customers access to special prices



Changing Pricing Environment


Pricing has changed due to increased technology
Concept of creating a sharing economy.
Bartering
Renting: 

Comments

Popular posts from this blog

Sachin Tendulkar: A Living Legend- Real Indian Hero

Preparing to invest? These things should be known